Attune is a music magazine that covers the genres of punk rock, alternative, and indie.
To come up with an idea for a magazine and design a sample cover including a publication name, the masthead, cover image, and coverlines.
I wanted to create a memorable name for the magazine and portray the feeling of the name through the masthead, the imagery and the accompanying graphic elements.
I created a brand name that is two-fold. It means to “make
harmonious” which is fitting for a music-themed magazine. It
also means to “make receptive or aware” which I thought was
perfect for a magazine that does a deep dive of artists and
their personal sound, composition, production, and lyrics. By
doing this, the brand makes its audience more aware of the
ins and outs of this side of the music industry. As they read the
magazine, they become more attuned.
I represented the hard-hitting music genres through the rough
textures on the page such as the glitch effect in the masthead,
the crumpled paper effect, and the grain effect. The blur effect
applied to half of the masthead and images represents the
fast-paced movement as well as the chaotic and wild side of
the music industry and how the content on the inside of the
magazine is just as fast-paced, wild, and chaotic.
The bold colours (mainly red) on this page represent the
boldness found in the topics of this issue, as well as the wildness
of the imagery such as the image of the celebrity (her pose and
demeanor).
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